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e-Commerce Common Terms

Here is a list of some eCommerce Common Terms used and definitions:

301 RedirectsA way to let search engines and site visitors know that a web page is moved to a different location.
Custom 404Page Can be created to let your visitors know what went wrong i.e. why a page is missing on your site, while retaining the unique style of your site.
A/B TestingA simple process where you compare two different versions of a web page to determine which works best.
Abandoned CartsA process for an online order but drops out of the process before completing the purchase.
Affiliate MarketingThis is a 3-party marketing process where a website refers users to 3rd party website with a view to generating traffic and creating sales
Assisted ConversionsA Google Analytics report that summarizes how important each marketing channel is in a consumer’s conversion journey.
Bounce RateBounce Rate is a percentage of visitors who navigate away from the website without carryout any other further activity.
Brick and MortarA business that has a physical store that customers can go to.
Business to Business (B2B)The process of selling services or products to another business
Business to Consumer (B2C)The process of selling services or products directly to the consumer.
Call-to-ActionTypically encourages users to take an action e.g. sign up to a newsletter, buy a product, watch a video etc
Click Through RateClick-through rate is the ratio of users who click on a specific link vis a vis the total number who sawy the link
Conversion FunnelThe conversion funnel often referred to as a “sales funnel,” is the path the visitor takes until the action – purchase etc.
Conversion RateThe number of visitors who transformed into paying customers divided by the total number of visits to the page overall.
CookiesText files on a website sent to a user’s browser related to how the customer interacts with the website.
Cross-SellingA marketing tactic where sellers present additional productsthat compliments the product being purchased.
CSSCascading Style Sheets is a style sheet language used for describing the presentation of a document written in a markup language like HTML.
Drop ShippingDrop shipping the seller does not keep goods in stock but instead transfers the customer orders and shipment details to either the manufacturer,/distributor who ships direclty to the customer.
Email MarketingFacility to bulk email market to opted in email addresses. Options to add in links, video, documents. Companies include Mailchimp, Constant Contact, Newsweaver
Evergreen ContentEvergreen content is content that is always relevant and interesting.
Google AdWordsAn advertising service that allows business to set a budget and then runs the promotions that you have written.
Google AnalyticsGoogle Analytics tracks and reports website traffic into graphs and charts for easy access to traffic trends over designated periods of time.
HashtagA hashtag is a type of data tag used on social networks such as Twitter which makes it possible for others to easily find messages with specific content.
Inbound LinkAn inbound link (also referred to as a back link) is a hyperlink on a 3rd web page that points to a web page on your site.
Info GraphicsInfographics are graphical representations of informationto present information quickly and clearly
Keyword RankingSpecifically where your site ranks with a certain keyword on a search engine results page.
Landing PagesTypically, this page is the response to the “call-to-action.” it encrouages users to take an action – sign up to a newsletter, buy a product, watch a video
Market PlaceMarketplace is an online location where people gather to buy and sell e.g. Amazon, eBay, Etsy
Mobile CommerceThe process of buying products or services on a mobile or wireless handheld device.
NicheGoods or services tailored towards a specialized industry, or a select product.
Organic TrafficThe way users find a website through a search engine query – non paid listings
Page RankMeasures where a page is ranking with Google or another search engine. Higher ranked pages are closer to the number one spot.
Pay per clickPay-per-click marketing is a form of “buying” site visits to increase traffic. Essentially advertisers pay for ad placement. A common form of PPC marketing is through search engines or search engine optimization.
Payment GatewayMerchant service provided by a 3rd party to authorise online credit card payments – companies include AIB, Global Pay, Sage Page
POS or ePOSPoint of sale used within a retail outlet. ePOS electronic point of sale which tupically integrates with your online shop.
Search Engine OptimizationSearch engine optimization (SEO) strategies used to increase your ranking in the search engines for specific keywords and phrases
Search Engine Results Pages (SERP)Search Engine Results Pages (SERP) are the pages returned by search engines in response to a query.
Shopping CartAn eCommerce shopping cart is the contents of what a user has added to his online order.
SSLSSL Certificates on a website encrypt information being transferred through a website or email – https and/or padlock
Trading Online Vouchers – TOVGrant available through Local Enterprise Office for businesses setting up an eCommerce website
TransactionsPurchasing an order online from a business or other seller.
TrendsThe fluctuation of traffic or a specific period. Trends can be based on many factors such as season, time of day, or relevancy of product based on fads.
UpsellingOffering deals on similar products or showing related products in hopes to get users to buy additional items along with their purchase.