What is Mobile-first Indexing and How Does it Impact SEO?
The latest SEO development to impact Irish businesses, mobile-first indexing is part of Google’s efforts to improve the user experience and make the internet a more mobile-friendly place.
Traditionally, Google’s crawling, indexing, and ranking systems have used the desktop version of your site's content. When the desktop version of your site differs from the mobile version, this can result in serious issues for mobile searchers.
90% of the population here has access to a smartphone, and Irish people check their mobile phones 57 times per day on average, according to a recent survey by Deloitte. It stands to reason Google now places greater emphasis on the mobile version of your website when determining its search rankings.
If your business fails to offer a mobile-friendly web experience, this could impact negatively on your search engine optimisation rankings. On the flip side, a site which provides a better mobile experience can potentially see a boost in rankings across both mobile and desktop searches. Businesses therefore need to ensure their SEO strategy takes this into account.
SEO Tips: How Do I Make my Website More Mobile-friendly?
The highly experienced and savvy web designers here at Aura Internet know all the tricks to optimise your site for mobile-first indexing. Some of the techniques we will harness when designing your mobile-friendly website, include:
- Making your website responsive, so that the display changes automatically based on the type of device and size of the screen it is being viewed on. It’s crucial not to limit the information mobile visitors have access to.
- Consider ease of navigation access – the most important information pertinent to your business should be easiest to find. This is a sure-fire way to make it higher up the search rankings in the age of mobile-first indexing.
- Employ autocorrect so that it is easier for users to fill out forms (address and payment information, for ecommerce websites, for example). Typing out lengthy information without a full-size keyboard can be a chore to say the least – and it can put people off buying from your site via their smartphone.
- Make button sizes large enough to work on a mobile device.
Accelerated Mobile Pages (AMP)
Another search engine optimization term you may come across related to mobile-first indexing is AMP. Accelerated Mobile Pages are basically a set of protocols used by web designers to make the pages of your website load much faster on mobile devices.
There’s evidence to suggest that dwell time (the length of time a visitor stays on your site), engagement and even conversions are better for sites which make use of AMPs.
Contact Aura Internet for more information on how to ensure your website is mobile-friendly and compatible with Googlebot’s mobile-first indexing.