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Rural Broadband Crucial in Getting Ireland Trading Online

Rural online business owners were dealt a huge blow yesterday, as it was announced that Eir has withdrawn from the tendering process from the National Broadband Plan.

Aura Internet director, Claire Cunningham, spoke with Mary Wilson on RTE Drivetime (Starts at 1.14) explaining how she had taken the decision to relocate her own business to a town centre location 9 years ago; but not every business has the luxury of being able to pack up and relocate. Fast and reliable broadband is crucial for all businesses these days, not just web design companies, whether they need to update websites, manage social media or operate in the ecommerce sphere.

Conversely, the government is running the Trading Online Voucher scheme, in a bid to encourage businesses to trade via their websites. Yet, many business do not have access to sufficient broadband to capitalise on this grant.

“ It is going to stunt growth – it has stunted growth,” said Cunningham, on the current lack of broadband to rural areas. “Broadband is the fourth major infrastructure requirement, after roads, water and electricity” she continued.

Aura Internet delivers ecommerce and online marketing training in Monaghan, Cavan, Louth and beyond and the company strongly supports the urgent need for broadband access to all areas of the country.

Find out more about the services Aura Internet can offer your ecommerce business here