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Selling Online – A Quick Guide

A Quick Guide to Selling Online

In a recent Global Cross Border Commerce Report conducted by IPSOS on behalf of PayPal, it was revealed that online spending is growing at around 20% year-on-year in Ireland. The survey also forecast that Irish consumers will spend €7.8bn online this year, rising to up to €10bn by 2020; and that’s not taking into account online selling overseas. If your business is retail based, can you afford not to be selling online?

Picking the Right Platform

You should give consideration to you your online sales content management system (CMS). CMS are used to align marketing and sales messages, maintain brand consistency and deliver content. Is it robust? Scalable? Does it provide the level of functionality that you need? For example, does it provide currency options, stock management and integration with marketplaces? WordPress and WooCommerce are among the most popular CMS, but others include Prestashop, Magento and OpenCart. It pays to know and understand what your customers need.

Online market places are also an option and will depend on your target market and costs. Some of the biggest ecommerce market places include: eBay, Amazon & Etsy.

Getting Shipping Right

Shipping cost, speed and efficiency all add to the online shopping experience and can help or hinder your ecommerce sales efforts – not to mention your bottom line. The more you are selling, the greater your powers of negotiation for reduced shipping rates. Are the bulk of your orders going to the same geographical region? Are your stock-keeping units (SKU – the items you are selling, basically) roughly the same size and weight? You should also be sure to offer complete transparency in the shipping options you offer your customers.

Selling Online Pitfalls

Trust is a crucial part of selling online, and customers will be put off buying from you if the information you provide is incorrect or out of date; if your site is difficult to navigate (be sure to that your site is mobile optimised too [link to: https://www.aura.ie/mobile-first-index-seo/]); or if you fail to deliver items on time and in the condition promised.

A few basic steps can be taken to make sure your business excels at ecommerce, such as:

  • Ensure product descriptions and photographs are accurate.
  • Make online ordering as simple as possible via a website that’s easy to navigate from both desktop and mobile devices.
  • Be completely honest and upfront with customers, effectively communicate delays and any problems that arise, and offer a no-quibble money-back guarantee if they don’t like or want the product.

To find out more about selling via the web and how to ensure you are giving your customers the best possible online sales experience, contact us on +353 42 966 4833 or services@aura.ie.